Digital marketing can be broken down into three main categories: search engine optimization (SEO), search engine marketing (SEM), and social media. Each of these has a different goal, and each has its own set of best practices.

Search Engine Optimization

Search engine optimization is the process of getting a website to rank higher in search results on Google, Yahoo!, or Bing. The most important thing to remember about SEO is that it’s all about quality content. If you’re writing articles for your blog or website, make sure they’re well-researched and well-written—don’t just throw up whatever comes to mind! Also, make sure your site loads quickly, because no one wants to wait around for their search results page to load when they’re looking for something specific.

Search Engine Marketing

Search engine marketing is the process of paying money for ads on Google’s searches. For example, if you want people who are searching for “dog food” to find your website instead of competitors’ websites when they click on those ads, then you’ll need some SEM campaigns set up